Thursday, October 8, 2015

Franchisor Spotlight: Meet Homewatch CareGivers

FranchiseWorks presents Homewatch CareGivers, the next franchisor to be featured on our Franchisor Spotlight Series. As a leading resource for prospective entrepreneurs, FranchiseWorks is dedicated to providing information that any individual can use to find the right franchise or business opportunity for them.

The vision of Homewatch CareGivers is to be recognized as the premier provider of home care services. The mission is to preserve dignity, protect independence, and provide peace of mind for our clients and their loved ones by providing exceptional home care.

Tom Ryan, Director of Franchise Development

How has your company evolved since 1980 after Paul Sauer founded Homewatch CareGivers?

In 1980, Paul launched Homewatch CareGivers to provide people in the Denver Metro area with the companion and personal care services they needed to remain living at home.

Paul continued to refine his business and in 1994, Homewatch CareGivers added its first franchise in Boulder, Colorado. Paul and his growing staff stayed true to his founding principles and the core values he established as the foundation of the company: integrity, compassion and a commitment to delivering the highest quality service. 

By the early 2000’s, Homewatch CareGivers had a handful of locations and Paul knew he was going to have to bring in some help and reinvest in the business if he was going to truly build this into a large national and international franchise brand.   Paul’s eldest daughter, Leann Reynolds, invested in and opened our Portland, OR franchise location in 2003 as a critical step to her succession plan.  Leann very quickly became one of our top performing franchisee’s and moved back to Denver in 2006 to take over the day-to-day leadership as our company President.  When I joined the company in 2010, we had about 100 locations and here we are nearing the end of 2015 and we have nearly 250 locations throughout the America’s. 

What are some common misconceptions about home care ownership?

Many people think they need experience in the healthcare industry in order to own a senior care business. Most of our franchisees had never worked in health care before home care franchise ownership. There is no perfect background to start this type of business; we look for people with careers as leaders and managers in all types of business, who have a passion for caring for individuals in their community.

Another common misconception is that potential franchisees think the market (their market) is already too saturated by other providers/competitors. The need for home care services, through home-based initiatives driven by the Affordable Care Act, as well as by the growth of the aging population, is far outpacing the number of competitive senior care franchises nationwide. In fact, direct care workers – such as Certified Nursing Assistants and Home Health Aides – are expected to be the largest occupational segment by 2020, according to the Bureau of Labor Statistics.

How many franchised units do you have?

We have just over 230 franchised units and are projected to grow to over 250 in 2016.

Are you available in Canada and Internationally?

We are available in Canada currently, and have 7 Canadian units in Ontario. We’re really focused right now on growth in the United States and Canada and are not entertaining international inquiries in Europe or Asia at this time. We do have master franchisees in Central America focused on increasing the footprint there.

What are some competitive advantages of your business?

We provide full-service care for people of all ages. By full-service, we mean that while we don’t cross the boundary of providing skilled nursing services, we provide a full continuum of care up to that threshold.  90% of our services go above and beyond companion care so our clients can stick with us as their care needs grow over time.  

Our clients see the value/differentiating factors of our business to be largely in the quality of our team and our approach to care. We have always believed that “caregivers are the heart of this business” and have tremendous systems and training in place to ensure our staff is responsible for the highest level care to our clients and that we don’t get stuck solely focusing the “tasks” being delivered.  At Homewatch CareGivers, we employ a person-centered approach to care by understanding the social and emotional needs of our clients.

What are the desired qualities of your ideal candidate?

We really look for business-savvy leaders who are good at managing teams, delegating tasks, and are focused on the strategic direction of their business. We also know that our most successful owners have a passion for helping others in their communities, and many have personal experience with a loved one needing extra care in the home.

What do you hope for the future of Homewatch CareGivers?

I would love to see the company grow its footprint in the United States and Canada so that we can continue to provide the in-home care services that people need in their communities. I also look forward to helping build more awareness of the home care industry itself, so that consumers and other health care providers fully understand the quality services we can provide and the impact we can make to help people stay healthy and in their homes as long as they desire.

What are ways to learn more?

We have a very robust, informational website, including a franchise blog. Once you’ve gathered some information and you’re ready to take the next step you can fill out the Request for Information form and we will contact you to begin discussions about franchise ownership. You can also reach out and give us a call at (800) 472-2290 and we can start our conversation right away!


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