FranchiseWorks presents SuperCuts, the next franchisor to be featured on our Franchisor Spotlight Series. As a leading resource for prospective entrepreneurs, FranchiseWorks is dedicated to providing information that any individual can use to find the right franchise or business opportunity for them.
Supercuts has been in business since the late 1970’s. We are the brand that started it all in the value segment of the hair care industry, Supercuts has gone through a lot of change in the last 40 years. What makes us different and unique has never changed, and that is our commitment to our stylists and the guest experience. Our proprietary training program is the best in the industry, and our training is what ensures a positive guest experience, which is how our franchisees build successful businesses, one guest at a time! Supercuts was acquired by Regis Corp. in 1996. Regis Corp. is the global leader in the hair care industry with over 9,000 salons worldwide. We bring the strength and resource of Regis Corp. to the relationship to help Supercuts franchisees be successful. Our goal in the Regis Corp. Franchise Division is to help franchisees build successful businesses, one salon at a time.
Kurt Landwehr, Vice President Franchise Development for Supercuts:
How are you more than just haircuts?
At Supercuts we do more than just haircuts. We provide haircuts, color, and other miscellaneous services to meet the needs of both our male and female guests, of which 70% are male, and 30% are female. We feel that it is a big differentiator from our competitors and gives our franchisees a unique advantage.
How many franchised units do you have?
We have over 1,400 franchised location and nearly 1,100 corporate locations, combined Supercuts is a brand of approximately 2,500 salons and growing quickly. We anticipate that we will open 250+ salons in FY2016.
Are you available in Canada and Internationally?
Supercuts is an international brand with salons in Canada, the United States, and the United Kingdom. We are growing aggressively in Canada.
What are the competitive advantages of your business?
There are many things that make Supercuts unique. From our Hair Stylist Academy Training Program, our range of services we provide our guests, to our hot towel finish, all are points of differentiation between us and our competitors. In addition, Regis Corp. signs all Supercuts leases, giving us a big advantage in securing the best sites for franchisees. Finally, Supercuts is backed by Regis Corp., the global leader in the hair care industry with unmatched expertise and resources that help franchisees build successful businesses.
What are the desired qualities of your ideal candidate?
Supercuts is not about cutting hair, it’s about building a business. Our franchisees are not technicians. They hire full-time managers that run the day-to-day operations and leave the servicing of our guests to the manager and team of well trained, professional stylists. The role of our franchisees is to work on their business not in their business. The franchisee is behind the scenes running the business side of their business, working on: marketing, real estate, operations and finance issues. The qualities we look for in evaluating a franchisee is their ability to manage, motivate and lead teams of stylists. We also look for people who have a strong desire to succeed and who can have a positive impact on their community.
What do you hope for the future of Supercuts?
At Supercuts we are growing very quickly. We have added approximately 400 new franchisees in the last four years. We opened 200 new salons in our most recent fiscal year and hope to exceed that number in 2016. We have franchisees who own as many as 60, 80 and even 100 units. Many of our franchisees are now multi-generational and are grooming not only their children but also their grandchildren to take over the Supercuts business.